Professional Services Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
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How Store Traffic Directly Affects Staffing, Labor Hours

Understanding in-store traffic is key to competing with the growth of online shopping. As retailers gear up for the holiday season, decisions about temporary staffing, labor hours, and how to staff individual stores could make or break the all-important fourth-quarter sales. Of course, everything in retail begins and ends with sales, notes Brian Field, senior...

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Increasing Retail Profitability Between Back-to-School and Black Friday

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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The Busiest Shopping Days for Brick-and-Mortar Retail

Every year, we at ShopperTrak analyze a wealth of historical shopper visit data in order to generate a list of the top ten anticipated busiest days for the holiday season. The list has proven to be highly valuable for physical retailers, as it highlights key dates with the greatest opportunity for generating sales. And, while...

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Six Ways to Drive Store Associate Effectiveness

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Waiting in Lines and the Impact on Your Bottom Line

Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines. And, the average consumer can spend up to two years waiting in lines! Recently, the TSA has made headlines with horror stories, in which travelers waited, trapped in seemingly endless security lines. The results: missed flights, overnights at the airport, a very public...

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How Lucky Brand Leveraged ShopperTrak Academy to Improve Store Performance

Many retailers who leverage traffic data face the challenge of training their field team on how to use and apply the data in their stores. Traffic data is a critical part of understanding how well a store is performing, and gives retailers actionable insight into where they can make improvements to enhance the overall customer...

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Retail Q & A: Loyalty Programs

In this interview, Kevin Kearns, ShopperTrak’s Chief Revenue Officer, offers his take on the efficacy of modern retail loyalty programs. What do you see as the top customer loyalty trend emerging this year? I think retailers are realizing the importance of diversifying their techniques to drive loyalty. In this increasingly competitive environment, cost-cutting and discounts...

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Why the In-Store Experience Still Matters

Think back to ten years ago. If you knew then how e-commerce would impact your business today, would you have as many store locations as you do now? Would your spaces be as big? Our friends at Bain & Company asked us this very question. Within moments, we felt reassured in our belief that, despite...

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Retail Scheduling 101

When developing your store schedule, it’s easy to get lost in managing both payroll spend and associate hours. One key point I’ve stressed in previous posts, and throughout my professional career, is to mind the balance between associates and shoppers. This means you should avoid cutting payroll as a way to save money. While cutting...

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Retail Traffic Adds Context to Performance Evaluations

The end of the holiday season means more than just store cleanup and clearance sales – it marks the beginning of the annual ritual of store team performance evaluations. Throughout my retail career – from stock person to store manager and beyond – it was a time to reflect on the year, review individual and...

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