Professional Services Archives - Page 2 of 2 - ShopperTrak
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Article

Retail Traffic Adds Context to Performance Evaluations

The end of the holiday season means more than just store cleanup and clearance sales – it marks the beginning of the annual ritual of store team performance evaluations. Throughout my retail career – from stock person to store manager and beyond – it was a time to reflect on the year, review individual and...

Article

The Evolving Role of the Retail CIO: Challenges, Changes, and Where We are Now

ShopperTrak’s CTO, Adan Pope, talks about the changing responsibilities of CIOs and challenges the retail CIO, specifically, faces today. Q: To begin, how do you think the role of the CIO has changed in recent years? A: Until roughly ten years ago, CIOs were often “tech people” who had backgrounds in fields such as IT...

Article

Mid-Week Schedule Changes are a Losing Strategy

When it comes to providing the right level of customer service within their physical stores, retailers find themselves in a dilemma. Economic uncertainty, coupled with the changing retail landscape, have made it more difficult than ever to predict shopping trends, in-store traffic and subsequent sales revenues. As a result, retailers have become even more risk...

Video

Applying Retail Analytics, Essential Steps

Retailers and mall owners juggle a variety of data sets to assess store operations, marketing efforts and customer behaviors, but, for many, it remains a challenge to act on the very insights that are outlined in different reports. In this new video, ShopperTrak’s VP of Professional Services, Kristin Kranias, discusses using traffic data as the...

Article

Scheduling Associates to Traffic

While many consumers have yet to think about their holiday shopping, retailers have already estimated holiday hiring numbers, projected hours, and begun recruiting efforts. As retailers are checking items off of their holiday list and new staff members take the floor, it’s key that managers understand how to best leverage the additional support. And how...

Article

Before Scheduling Your Retail Staff, Consider These 4 Factors

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

Webinar

10 Tactics to Improve the Shopper Experience

On Tuesday, August 18, ShopperTrak participated in a webinar hosted by RIS News about the “New Rules of Customer Engagement in a Disrupted Landscape”, which focused on ways that retailers can engage with shoppers across the path-to-purchase in order to drive sales. Highlights include how to: Create compelling at-home browsing and shopping experiences Drive shoppers to stores, increasing...

Two Fundamental Rules for Integrating People Counting into Your Culture

It is commonly known that data drives business. However, not everyone knows how to take data and turn it into results. Integrating people counting analytics into an organization should be executed with the purpose of driving revenue and providing simple, tangible information to those who have the ability to impact sales. The most effective way...

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