5 Critical Components of a Successful IoT Retail Strategy


The Internet of Things (IoT) is poised to transform the retail industry. As consumers’ expectations, along with their shopping habits, evolve, retailers must prepare to leverage data and new technology to compete in today’s rapidly advancing marketplace.

We know that it can be challenging to stay up to date on the latest IoT advances, which is why we’ve created an IoT Best Practices Guide that showcases insights into:

  • Leveraging IoT to bring the physical and digital worlds closer together
  • Using mobile technology and other connected devices to improve the customer experience
  • Integrating mobile and data for a clearer view of the path-to-purchase
  • Making decisions based on behavioral patterns to drive greater performance

If you’re looking to learn more about IoT strategy for retailers, or for ways to inform your existing strategy, download our new eBook, “Revolutionizing the Relationships between Retailers and Consumers with the Internet of Things” now.