2015 Back-to-School Recap

by ShopperTrak on 09-17-15

When reviewing Back-to-School Back to School Report Card - Blogperformance, ShopperTrak data found a 2.7% YOY decrease in shopper visits during NRF weeks 27-30, yet overall sales increased 4.7% YOY.

For the full picture, check out our latest Shopper Trends by ShopperTrak Infographic, which offers additional insight into the Back-to-School time frame, as well as a preview of the upcoming holiday season.

Key takeaways include:

  • The impact of a late Labor Day on retail
  • How the past year’s traffic numbers could affect the holiday
  • Data-backed tips for driving sales this holiday season