A Portrait of the Millennial Shopper | ShopperTrak

Infographic: A Portrait of the Millennial Shopper


Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers.

With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers and Boomers, retailers will be better equipped to create demand for their products among this unique population.

Check out our new infographic, A Portrait of the Millennial Shopper, to gain insight into the minds of Millennials.

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ShopperTrak Infographic - A Portrait of the Millennial Shopper


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Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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