April 21, 2015
ShopperTrak Solutions Generate Actionable Insights for Billabong
Retailer leverages traffic data to better accommodate customers and maximize conversion
CHICAGO – April 21, 2015 – Since teaming with ShopperTrak, the leading global provider of consumer insights and location-based analytics, Billabong has leveraged actionable shopper insights to better serve customers and maximize conversion rates.
Through the use of ShopperTrak’s perimeter analytics in 30 U.S. retail locations, the Australian-based surf, snow and skatewear retailer is able to constantly analyze store performance and respond appropriately to business needs. Data is used to evaluate and better optimize staffing and in-store promotional efforts, enabling the retailer to quickly adapt to customer needs and further enhance the shopping experience.
“We’re honored to provide actionable retail insights for an established, iconic brand, such as Billabong,” said Kevin Kearns, ShopperTrak’s chief revenue officer. “Brick-and-mortar is a key component to a brand’s health, and we appreciate the opportunity to support their continued focus on customer service.”
ShopperTrak’s solutions were deployed nearly 14 months ago and will play an integral part as Billabong places a greater emphasis on its brick-and-mortar presence in North America, its largest selling market, in 2015.
To learn more about ShopperTrak’s solutions, including perimeter analytics, please visit http://www.shoppertrak.com/solutions/.