March 2, 2020
BRC announces new partnership with ShopperTrak
NEUHAUSEN, Switzerland – (March 2, 2020) – The British Retail Consortium is announcing a new partnership with ShopperTrak. Together they will launch a new monthly footfall monitor, the BRC-ShopperTrack Footfall Monitor, from the 16th March 2020.
ShopperTrak from Sensormatic Solutions, the leading global retail technology portfolio from Johnson Controls, is the UK’s market leader in in-store footfallmeasurement. Its index delivers insights based on input from more than 1.5 million data collection devices in the retail marketplace and 40 billion shopper visits captured by the ShopperTrak brand each year.
Together with the BRC, ShopperTrak has worked to develop the most representative indicator of UK store performance available. The monitor aims to improve the way the BRC measures footfall by aggregating entries to stores across thousands of UK locations.
Unlike other measures of footfall which only count visits to retail areas, the BRC-ShopperTrak Monitor will track entries into the stores themselves. The BRC and ShopperTrak have worked closely with the BRC’s membership to develop the new measure, to ensure the Monitor provides a true representation of retail footfall, meaning retailers can benefit from greater insights generated from it.
The BRC-ShopperTrak Footfall Monitor will complement a number of other retail health measures, including the BRC-KPMG Retail Sales Monitor and the BRC Retail Employment Monitor.
Helen Dickinson OBE, Chief Executive of the British Retail Consortium, said:
“Our new partnership with ShopperTrak is an excellent opportunity to provide our members with the most accurate indicator of the health of the high street. This venture will allow us to present a more complete picture of UK retail landscape, including the possibilities and challenges both now and in the future. We look forward to continuing to grow and develop this new product in conjunction with ShopperTrak.”
Ian Muir, General Manager UK, MEA & India of ShopperTrak, said:
“Our partnership with BRC means that the retail community will have access to the most accurate data possible to enable them to make better informed business decisions. By acting upon insights from the BRC-ShopperTrak Monitor, retailers can optimise scheduling decisions, merchandising, inventory fulfilment and even loss prevention awareness to help maximise sales opportunities.”
– The next monitor will be released on the 20th April (Embargoed copy sent on 17th April)
– There will be a media briefing on the 13th March. See other email on this or contact Emily Leonard
The BRC sent this release to its “Monitors” and “High Streets” media list. To check/update what media lists you are on, please contact us below:
For media enquiries:
Sarah Cole (for ShopperTrak)
T: +44 (0)1892 784 500
M: +44 (0)7872 884 002
About the British Retail Consortium
The BRC’s purpose is to make a positive difference to the retail industry and the customers it serves, today and in the future.
Retail is an exciting, dynamic and diverse industry which is going through a period of profound change. The BRC is committed to ensuring the industry thrives through this period of transformation. We tell the story of retail, work with our members to drive positive change and use our expertise and influence to create an economic and policy environment that enables retail businesses to thrive and consumers to benefit. Our membership comprises over 5,000 businesses delivering £180bn of retail sales and employing over one and half million employees.
About Johnson Controls
At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most.
We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®.
For more information, visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands.