October 21, 2013
Chetan Ghai Joins ShopperTrak as Chief Product Officer
Technology consultant develops data products for retail customer growth
CHICAGO – Oct. 21, 2013– ShopperTrak recently added the technology experience and global perspective of Chetan Ghai to its management team. Hired as the company’s new chief product officer, Ghai, 40, will develop new products and strategic relationships for the world’s leading provider of shopper analytics.
Formerly the senior vice president of global marketing and product strategy at CCC Information Services, Ghai brings 19 years of technology and consulting experience to ShopperTrak. Previously, he managed large engagements at Accenture before leading strategic deals and global go-to-market offerings at Capgemini. In his new role, Ghai will enable ShopperTrak’s customers to realize the full potential of their stores by creating new packages of data and analytics.
“With Chetan on our team, we will deliver even more value to our retail customers,” said ShopperTrak CEO Christopher Ainsley. “His history of developing and leveraging new data products to help companies perform at their highest levels complements ShopperTrak’s mission of providing organizations with the best analytics to improve the shopping experience. Chetan’s creativity and strategic vision will help us define the next era at ShopperTrak.”
In his new position, Ghai will diagnose and respond to customer needs with fresh products and services that add valuable insights for their retail companies. He aims to educate retailers about ShopperTrak’s ability to be their essential partner in increasing shopper satisfaction.
“ShopperTrak is the industry leader in retail analytics, both at the door and inside the store,” Ghai said. “I’m excited to join the team and to help guide development of the next generation of products to give organizations a deeper understanding of how shoppers interact with their store and their brand.”
Ghai earned his Bachelor of Science in biomedical and electrical engineering from Duke University.
ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. Through the use of analytics, ShopperTrak enables clients to better understand their customers, enhance the shopping experience, and ultimately increase traffic, conversion and transaction size.