December 13, 2017
DTLR selects ShopperTrak Traffic Insights to optimize store performance
Lifestyle retailer uses ShopperTrak to better understand key metrics and customer insights
CHICAGO – Dec. 13, 2017 – Tyco Retail Solutions today announced that DTLR Inc., a US lifestyle retailer, has selected its ShopperTrak in-store traffic analytics solution, to provide shopper behavior insights across all 107 stores in 12 states and Washington D.C.
Following a successful pilot, DTLR deployed the ShopperTrak perimeter analytics solution and related consulting practice to position the importance of shopper traffic, conversion, and other key metrics across the organization. ShopperTrak consulting practice utilized store segmentation, peer grouping, goal setting and field-level training to help better understand shopper traffic and how to best leverage the new data insights.
“We sought a vendor who could offer perspective on our operational activities and provide tangible ways to optimize in-store performance,” said Frank Long, vice president of store operations at DTLR Inc. “Tyco Retail Solutions’ ShopperTrak solution stood out from others because it not only helps retailers understand traffic, but the group’s consulting practice also works directly with field associates and store leadership to improve their retail operations acumen. This customized approach with DTLR has created organization-wide buy-in for data and has also improved store performance.”
ShopperTrak Traffic Insights’ consulting practice identifies opportunities and makes recommendations on a store-level basis for DTLR, with individualized scorecards and regular one-to-one engagement with district managers. As a result, DTLR store managers are highly informed and empowered to adjust strategies, provide performance-based coaching, and ultimately to improve key metrics.
“DTLR is a fast-growing chain with a solid business model, and the ShopperTrak team is thrilled to help take their operation to the next level,” said Bill McCarthy, general manager of ShopperTrak Americas. “Physical retailers are increasingly leveraging technology to address changing consumer behaviors and evolved preferences. We’re proud to provide forward-thinking brands like DTLR with actionable insights that allow them to not only adapt to the current climate, but grow their bottom line.”
For more information about Tyco Retail Solutions and its ShopperTrak Traffic Insights, please visit: www.shoppertrak.com.