December 1, 2015
In-Store Retail Sales Decline on Black Friday Weekend
Updated sales figures signal the elongation of holiday shopping season, movement away from blockbuster days
CHICAGO – Dec. 1, 2015 – ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today released its updated sales estimate for brick-and-mortar retail on Black Friday weekend, including Nov. 26 – Nov. 29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014.
“It’s important to view the decrease in context. There are several contributing factors, including fewer available store hours on Thanksgiving Day and a later Hanukah that is anticipated to push sales into December,” said Bill Martin, ShopperTrak founder. “Most importantly, the success of the holiday season doesn’t hinge on the performance of a single day.”
Thanksgiving Day 2015 grossed an estimated $1.76 billion in sales, which is a 12.5 percent decrease versus 2014; Black Friday 2015 garnered an estimated $10.21 billion in sales, which is an estimated 11.9 percent decrease versus 2014.
“Seven out of the top ten sales days still remain, and December is anticipated to be strong,” added Kevin Kearns, ShopperTrak chief revenue officer. “With that in mind, we still maintain our 2.4 percent increase in sales for brick-and-mortar retail this holiday season.”
Jennifer Braner, Public Relations Specialist
ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. Through the use of analytics, ShopperTrak enables clients to better understand their customers, enhance the shopping experience, and ultimately increase traffic, conversion and transaction size.