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ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

August 15, 2018

JOANN Stores implementing ShopperTrak analytics to improve customer experience

Nation’s leading fabric and craft retailer to leverage in-store traffic analytics solution to optimize staffing and improve customer engagement   

NEUHAUSEN, Switzerland — (August 15, 2018) — Tyco Retail Solutions today announced JOANN Stores, LLC, the nation’s leading fabric and craft retailer, will be rolling out the ShopperTrak in-store traffic analytics solution to provide insights for the company’s 870 stores. An industry leader for 75 years, JOANN recently set a precedent for the future of crafting with a completely reimagined store experience focused on new features and services based on the latest crafting trends. The ShopperTrak solution supports JOANN’s customer-first focus, as it will better identify traffic patterns to ensure the right number of team members are available at the right times to offer service and sales in each store.

“JOANN stores have become a place that inspire creativity and foster a shareable and welcoming experience,” said Chris DiTullio, senior vice president of Stores & Store Operations, JOANN. “Our goal in rolling out the ShopperTrak solution is to optimize labor and conversion rates in our stores. Implementing this technology will help ensure team members are available where and when customers need us, to create a supportive and efficient experience. Based on ShopperTrak’s success in other retailer roll-outs, we’re confident this will have a positive impact on our customers’ experience.”

JOANN's store interiorWith ShopperTrak analytics, JOANN can schedule team members based on real-time shopper traffic data to add even more value for customer service excellence.

ShopperTrak provides retailers like JOANN with industry-leading customer traffic analytics to help them make informed decisions that positively impact sales. Having precise store visit data allows retailers to create effective marketing and operational decisions and understand the related impact. By incorporating broader market benchmarks, promotional data, and other analytics, retailers can convert real-time data into insights to better engage their customers.

“Traffic technology is a key enabler to understand evolving consumer behaviors and preferences,” said Bill McCarthy, general manager of Shopper Trak Americas. “Having actionable insights into shopper behavior enables progressive retailers like JOANN to create meaningful customer engagement, and we are excited to collaborate in supporting their customer-focused store experience.”

You can learn more about the ShopperTrak portfolio of offerings, here.

About Johnson Controls

Johnson Controls is a global diversified technology and multi-industrial leader serving a wide range of customers in more than 150 countries. Our 120,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next-generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

About Tyco Retail Solutions

Tyco Retail Solutions, part of Johnson Controls, is a leading provider of analytics-based Loss Prevention, Inventory Intelligence and Traffic Insights for the retail industry. Our solutions deliver real-time visibility and predictive analytics to help retailers maximize business outcomes and enhance the customer experience in a digitally-driven shopping world. Our more than 1.5 million data collection devices in the retail marketplace capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic®, ShopperTrak®, and TrueVUE brands, as well as a full suite of building technology solutions. For more information, please visit TycoRetailSolutions.com, or follow us on LinkedIn, Twitter, and our YouTube channel.

About JOANN

For 75 years, JOANN has inspired creativity in the hearts, hands, and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance, and inspiration needed to achieve any project or passion. For store locations, project ideas, and a full product offering, visit joann.com.