How Mall of America measures mall traffic

Press Release

Mall of America® utilizes the Sensormatic Solutions ShopperTrak offering to accurately measure mall traffic

November 07, 2019

Traffic Insights

Top tourist destination in Bloomington, MN, attracting over 40 million visitors annually to leverage power of visitor analytics to optimize business outcomes

NEUHAUSEN, Switzerland—(November 7, 2019)— Johnson Controls today announced that Sensormatic Solutions, its leading global retail solutions portfolio, will feature its ShopperTrak visitor analytics and shopper insights in Mall of America, the largest shopping and entertainment complex in North America. The ShopperTrak solution measures mall shopping center traffic patterns, delivering mall owners and retail property managers the reliable data to explore new leasing models, quantify event success and ensure the right tenant mix by zone. By having actionable insights, Mall of America can make the most effective leasing, marketing and operational decisions to help increase profitability and improve customer experience.

The property management group piloted the ShopperTrak traffic counting solution which is centered on accuracy to help improve traffic estimates. Mall of America was seeking a minimum of 98 percent accuracy, yet pilot results exceeded the target by hitting 99.8 percent accuracy. Since Mall of America is the largest mall and attracts the greatest number of shoppers in the US, having accurate data is critical to continued success and growth.

“As a destination that attracts millions of visitors every year, we need to have a precise way to measure traffic to continue delivering a seamless experience to our guests,” said Patrick Wand, Mall of America IT project senior manager. “The ShopperTrak solution will help empower us with critical data allowing us to make better informed marketing and operational business decisions.”

“The most popular and profitable shopping centers are those with mixed-use elements and unique offerings beyond traditional shopping,” said Nick Pompa, general manager of ShopperTrak. “As malls are adapting their spaces to this newer vision of success, their ‘destination center’ strategy can be amplified by leveraging traffic data. ShopperTrak analytics provide insights to better understand shopper behavior, helping malls visualize where people are spending the most time and how marketing efforts are impacting traffic volumes to create meaningful customer experiences.”

To learn more about ShopperTrak traffic insights, please visit: www.shoppertrak.com.

About Johnson Controls

Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our 120,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit johnsoncontrols.com or follow @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit www.sensormatic.com or follow us on LinkedIn, Twitter, and our YouTube channel.