ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

April 1, 2015

Reid E. Simpson Joins ShopperTrak as Chief Financial Officer

CHICAGO – April 1, 2015 –ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today announced that Reid E. Simpson has joined the company as chief financial officer.


Prior to joining ShopperTrak, Simpson served as senior vice president and chief financial officer at Career Education Corporation, where he played a vital role in executing the company’s turnaround strategy.


“We are extremely excited to have Reid join the ShopperTrak leadership team,” said ShopperTrak CEO Christopher Ainsley. “Hiring someone of Reid’s caliber emphasizes our commitment to remain the industry leader, and his expertise in reinforcing financial health and setting a trajectory for continued growth will be invaluable as we look to the future.”


An experienced financial executive, Simpson has served in a CFO capacity for various public and privately held businesses over the past 24 years, including at Asset Acceptance Capital Corp., Aircell LLC (now Gogo Inc.), eCollege, and CCC Information Services, Inc. He also worked at The Signature Group and Delphi Information Systems Inc., and spent 16 years with the Dun & Bradstreet Corporations (including the CFO position at A.C. Nielsen’s North America Marketing Research division). Simpson possesses extensive financial and operational skills with a successful track record of building value, developing teams and effectively communicating with stakeholders.


“I am thrilled to join the ShopperTrak team and to become part of such a successful, growing and exciting company,” said Simpson.


Simpson was a Board member and Audit Committee member for Helix Education, Inc. (formerly named Datamark Inc.), a provider of data-driven enrollment marketing solutions for higher education, from 2007 to 2014. Simpson holds a Bachelor of Science in Accounting from Michigan State University.