December 8, 2014
ShopperTrak announces asset purchase from SaleTally to develop enhanced analytics of retail promotion data
Acquired asset will provide new marketing effectiveness for clients
CHICAGO – December 8, 2014 – ShopperTrak, the leading global provider of consumer behavior insights and location based analytics, today announced it has finalized an asset purchase from SaleTally, a company that collects public marketing and promotion data to provide retailers with a better understanding of trends and promotional effectiveness in their respective markets.
SaleTally performs analytics on the publicly available data it collects from the advertising materials of approximately 200 specialty and department stores to better understand retailer promotion trends and marketing behavior over time. Retailers can use this data and analytics to better understand their own marketing effectiveness and for competitive benchmarking.
“Combining SaleTally promotion data with the robust ShopperTrak interior and perimeter analytic platform will enable new marketing effectiveness analytics unavailable in the retail industry today,” said SaleTally co-founder Kristin Flink Kranias. “We’ll be able to identify industry trends and best practices around which promotions drive the most traffic versus which promotions drive the best conversion or highest sales.”
In conjunction with the asset purchase, SaleTally co-founder Flink Kranias will join the ShopperTrak team.
“This purchase will provide our customers with access to a rich set of promotion data,” said ShopperTrak Chief Product Officer Chetan Ghai. “When correlated with shopper behavior data, it will enable retailers to understand where promotions can have the biggest impact on their sales.”
Before establishing SaleTally, Flink Kranias worked as a principal at Bain & Company, a global management consulting firm. She received an AB in Economics from Harvard University and earned her MBA from Stanford University.