ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

March 10, 2015

ShopperTrak Announces New Market Intelligence Categories

New feature provides category-specific benchmarking, grants retailers deeper understanding of performance

CHICAGO – March 10, 2015 – ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today announced the implementation of 10 retail-specific categories to their Market Intelligence solution.

Further enhancing the existing benchmarking platform, Market Intelligence Categories offer retailers greater context regarding store performance as compared to direct competitors, as well as the ability to evaluate the effectiveness of their operational and marketing efforts, all through a customized view of the marketplace.

“The new feature illustrates our commitment to offer innovative solutions that generate valuable insights for our customers,” said Chetan Ghai, ShopperTrak chief product officer. “The greater granularity provided by Market Intelligence Categories offers retailers actionable information to drive key business decisions and, ultimately, increase traffic.”

Adding value for retailers, especially specialty retailers, the 10 categories for benchmarking include footwear, women’s apparel, family apparel, wireless, jewelry, housewares and home furnishings, among others.

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