ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

September 3, 2014

ShopperTrak Introduces Industry’s First On-Demand Learning Resource

ShopperTrak Academy is an online learning management system designed to help customers become more proficient in driving results using ShopperTrak solutions

CHICAGO – September 3, 2014 – ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today introduced ShopperTrak Academy, the first on-demand learning resource in the retail industry. This complete learning management system (LMS) empowers customers to better leverage ShopperTrak’s solutions through a series of robust training modules. Ultimately, ShopperTrak Academy drives field support and adoption across retail organizations by providing role-based, high-quality training material that is focused on turning shopper insights into results.


“Retailers frequently on-board new hires and have a limited amount of time to train new employees,” said Melissa Dabrowski, manager of Engagement Services at ShopperTrak. “ShopperTrak Academy provides our customers with an easy way to consistently and quickly train store- and corporate-level employees to use our solutions to drive traffic, conversion and sales.”


In addition to the training modules, ShopperTrak customers have access to a document library containing FAQs, best practices, white papers, case studies and training guides. ShopperTrak will continue to add modules to cover additional subject matter, including labor allocation and optimization, as well as strategies to increase average transaction size (ATS).