June 4, 2014
ShopperTrak Signs Journeys as 1,000th Customer
Specialty lifestyle retailer partners with ShopperTrak to enhance in-store customer experience at more than 1,000 U.S. and Canadian locations
CHICAGO – June 4, 2014 – ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer. This milestone agreement aims to enhance the in-store customer experience at more than 1,000 North American locations of the specialty lifestyle retailer.
Through this partnership, ShopperTrak will enable Journeys, a division of Genesco, to measure store traffic to optimize labor scheduling, ensuring a consistent customer experience for every guest who shops a Journeys store. In addition, Journeys will be able to assess store, and in some cases, employee conversion to identify training and sales performance opportunities, all with the goal of providing the highest level of customer service.
“ShopperTrak has the resources we need in a partner to help us take the singular Journeys customer experience to a new level across all Journeys stores,” said Rob Taylor, Chief Operating Officer at Journeys. “Our culture is focused on putting the customer first. Now, with targeted analytics and field-level training from ShopperTrak, we’re able to take action on the data, achieving total ROI while empowering our regional, district, and store managers with the information they need to better serve our customers.”
During a pilot program that began in mid-2013, ShopperTrak deployed its perimeter analytics solution across 18 Journeys store locations, aligning the traffic opportunity with labor resources. In some cases, a simple reallocation of labor or a staggered start of shifts could drive conversion by one or more points, translating into an impressive comparable sales and revenue opportunity. Journeys’ leadership saw the potential to improve operating income, ultimately pushing forward with chain-wide deployment and store adoption by mid-Q3 2014.
“At their core, traffic-based analytics offer customer-focused retailers data to understand what’s working and where opportunities exist, which is essential for a highly-personal brand like Journeys,” said Russell Evans, vice president of global marketing at ShopperTrak. “With ShopperTrak’s perimeter analytics solution, Journeys reinforces the role of their stores and associates as a brand extension. For brick-and-mortar stores to stay relevant in an increasingly competitive retail landscape, they must offer something that you simply can’t get online, and for Journeys that’s the highest level of operational detail and customer service, which in the end will naturally drive conversion and sales.”
For more information about the ShopperTrak Perimeter Analytics solution, please visit this page.
A division of Genesco Inc., The Journeys Group is a leader in the teen specialty retail scene under the names Journeys, Journeys Kidz, Shi by Journeys and Underground by Journeys, with almost 1200 stores in all 50 states, Puerto Rico and Canada. Journeys uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 13- to 22-year-old guys and girls. Journeys offers a wide variety of trendy, relevant brands that cater to teens who seek the hottest, new styles. The Journeys store is more than a retail environment; it’s an extension of the teen lifestyle. From the plasma TVs playing exclusive content and the latest music videos, to the visual merchandising strategy and promotions, to the employees whose image and style reflect the customers’ lifestyle and attitude. In addition, Journeys reaches its customers through www.journeys.com, a mobile website, catalog, national advertising, strategic cross-promotions, social media and grass-roots events like The Journeys Noise Tour. Journeys is, in every way, an attitude you can wear! Find out more at journeys.com.