April 15, 2015
ShopperTrak Teams Up with Verizon Wireless to Evaluate In-Store Data and Enhance Shoppers’ Overall Experience
CHICAGO – April 15, 2015 – ShopperTrak, the leading global provider of consumer insights and location-based analytics, today announced its selection as the sole solution to measure in-store traffic for Verizon Wireless in their 1,700-plus retail locations.
ShopperTrak data will enable Verizon Wireless to better understand in-store traffic and make timely adjustments to critical practices including staffing and in-store promotions. The results will help analyze marketing and operational effectiveness and allow the retailer to better serve shoppers while enhancing the shopping experience.
“We are honored to be chosen as a provider of shopper insights for a brand as notable as Verizon Wireless,” said Kevin Kearns, ShopperTrak chief revenue officer. “This collaboration helps solidify our position as the leading provider of retail analytics and reinforces our commitment to delivering unparalleled insights that drive results.”
For more information about ShopperTrak’s retail solutions, please visit: http://www.shoppertrak.com/solutions/