ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

June 17, 2015

ShopperTrak’s 11th Annual Users Group Conference Helps Attendees Transform Data Into Action

CHICAGO – June 17, 2015 – ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, kicks off the company’s eleventh annual Users Group Conference in Chicago this week. Running June 17-19, the event brings together ShopperTrak customers and partners to discuss the most pressing trends in the retail industry, share best practices and learn more about ShopperTrak’s latest innovations. This year’s program includes keynote addresses, plenary and breakout sessions along with several networking opportunities.

The eleventh annual Users Group Conference will host nearly 150 retailers, executives, and financial and industry analysts to explore the topic of “Transforming Data Into Action.” Beginning with a keynote from Ken Schmidt, former director of communications for Harley-Davidson Motor Company, the conference will feature lively discussions with industry leaders sharing insights about enhancing the shopping experience.

Attendees have the opportunity to:

  • Discover innovative ways to integrate ShopperTrak analytics through multiple levels of their organizations;
  • Discuss retail trends and gain a deeper understanding of best practices to optimize operations and marketing effectiveness; and
  • Learn about the ShopperTrak Innovation Labs in San Francisco and new technologies being developed to drive business.

“Although the customer journey has become more complex, the in-store experience is still a key factor,” said Christopher Ainsley, CEO, ShopperTrak. “As the retail landscape continues to evolve and the needs of today’s shopper shift, it is imperative that physical retailers understand how to leverage analytics and adapt appropriately. Our goal is to make this conference educational, informative and fun – to ensure attendees walk away with new strategies and solutions to tackle some of retail’s latest challenges.”

For more information about ShopperTrak’s Users Group Conference, please visit the event page.