Media

ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

November 14, 2018

ShopperTrak’s new Market Intelligence solution to benchmark traffic performance

Retail technology brand offers largest retail data lake in market landscape and unmatched global shopper insights for strategic decision making where it counts

NEUHAUSEN, Switzerland — 14 November, 2018 — Tyco Retail Solutions today announced the launch of its new ShopperTrak Market Intelligence solution, a set of indices designed to benchmark shopper traffic performance for unparalleled insights into traffic trends. Visibility into worldwide data allows retailers and shopping centres to recognise evolving shopper trends and benchmark their performance on a local, regional, national and global scale to make strategic decisions where it counts.

ShopperTrak provides the best-in class solutions, processes and people to measure traffic and engage retailers with the goal of optimising labour, store and marketing performance, merchandising and real estate investments. The new Market Intelligence index is an integral part of the ShopperTrak solution suite for retailers and shopping centres. The data and insights come to life in the web-based reporting portal – ShopperTrak Analytics – a one-stop shop for all retail store and shopping centre traffic data needs.

ShopperTrak’s international indices brings the largest retail data lake in the market landscape, enriched by over 20 years of knowledge from 2100+ customers and over 100 countries across the globe to create a benchmarking tool unlike any other. Using accurate algorithms and methodology aligned with all industry standards, the index provides retailers and shopping centres in 21+ countries with the ability to:

  • Compare store and site performance to industry
  • Understand performance of stores and sites at a city, region, country level
  • Access geography-based traffic trends across the globe to research new store or site locations and for real estate expansions
  • Gather shopper insights and benchmark reporting for 3 segments: retail stores, shopping centres, and apparel and accessories retailers

“The changes in consumer behaviour are reshaping the retail and shopping centre industries as consumers expect a seamless shopping experience,” said Nick Pompa, General Manager of ShopperTrak. “With the largest retail data lake in the market landscape, unmatched experience and global reach, our Market Intelligence solution provides retailers and shopping centres with a holistic view of shopper traffic trends to improve marketing campaign effectiveness, attract more shoppers, and make better real estate and expansion decisions to create meaningful customer experiences.”

To learn more about ShopperTrak solutions, please visit: uk.shoppertrak.com.

 

About Johnson Controls

Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our 120,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit http://www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

About Tyco Retail Solutions

Tyco Retail Solutions, part of Johnson Controls, is a leading provider of analytics-based Loss Prevention, Inventory Intelligence and Traffic Insights for the retail industry. Our solutions deliver real-time visibility and predictive analytics to help retailers maximise business outcomes and enhance the customer experience in a digitally-driven shopping world. Our more than 1.5 million data collection devices in the retail marketplace capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic®, ShopperTrak® and TrueVUE brands, as well as a full suite of building technology solutions. For more information, please visit TycoRetailSolutions.com, or follow us on LinkedIn, Twitter, and our YouTube channel.