New Balance Retailers


To get started, follow these 4 simple steps:

Get Started Today

Once all forms are submitted and the online agreement is signed, your ShopperTrak Project Manager will reach out to you to begin the implementation process within 3 - 5 business days.

More Information


Why Traffic Counting?

With a greater insight, New Balance stores will see an increase in traffic, conversion, and transaction size. Additional benefits of traffic counting include:

  • 1. Improve conversion rates and transaction size.
  • 2. Gain deeper insight into shopper trends.
  • 3. Develop new strategies to maximize sales.

Can you offer additional information about the training process?

To prepare for the installation of ShopperTrak technology at your store location, review the Launch Guide and Installation Guide.

These documents provide background on ShopperTrak, our technology, and outlines what to expect during the first 90 days.