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Article

Examining the Power of Brick-and-Mortar through Pop-Up Shops

by Bill McCarthy on 03-31-17

One retail trend that’s popping up everywhere? The pop-up shop. The temporary brick-and-mortar store stands, which can operate for up to 120 days at a time, are a retailer’s goldmine, as the shops can not only provide a plethora of insights into what to expect from a permanent store, but also offer advantages in and...

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Article

3 Savvy IoT Strategies for Retailers in 2017 and Beyond

by Bill McCarthy on 03-22-17

Juniper Research forecasts that merchants will spend $2.5 billion on IoT technologies by 2020. In fact, many brands are already leveraging IoT strategies for retailers that allow them to better understand consumer behavior and optimize the in-store experience. As the number of available connected technologies increases, so too does the number of new opportunities for...

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Video

Using Conversion to Inform Labor Models

by ShopperTrak on 03-16-17

“Understanding the power of conversion was a tremendous unlock for our brand,” Catherine McCabe, a Vice President of Teavana, says in the below interview to ShopperTrak’s Brian Field. McCabe, like many of ShopperTrak’s clients, understands how conversion is one of, if not the, most important KPI for driving in-store sales. Why? Because, as McCabe discusses,...

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Article

On Traffic Adoption & Company Culture, Two Retailers’ Perspectives

by Brian Field on 02-24-17

Ramping up a company’s business intelligence investment — whether it’s in traffic adoption or something else entirely — is often, by its very nature, a risky investment and a tough sell to the c-suite. Why? Because, as we’ve discussed previously, business intelligence solutions generally come with a high upfront cost – not to mention, deriving...

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Article

Payroll Optimization Pt. II: Staffing Evaluations and Strategies

by ShopperTrak on 02-08-17

As a follow-up to my earlier post, which explores how retailers need to balance staff levels with cost-cutting measures, I want to examine how staffing evaluations can thoughtfully inform staffing strategy. First, be sure to review the graph in my previous post and establish where your service model falls on the continuum, as a store’s...

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Article

Consumer Behavior Analysis Improves In-Store Operations

by ShopperTrak Editors on 02-01-17

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

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Article

Review: In-Store Analytics at NRF 2017

by Bill McCarthy on 01-20-17

While ShopperTrak has attended NRF’s Big Show for many years, NRF 2017 was notably different for us. Following our acquisition by Tyco and the integration of our brand to form the traffic insights business under Tyco Retail Solutions, we were proud to exhibit in this year’s show as part of the Tyco Retail Solutions booth....

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Article

NRF’s Big Show 2017, a Guide

by Bill McCarthy on 01-12-17

It’s called the Big Show for a reason: NRF’s Big Show 2017 will bring together a crowd of more than 33,000 attendees from 3,300+ retail companies, an EXPO hall housing more than 500 exhibitors, and 300+ speakers who will deliver, keynotes, stage sessions, breakouts, and more. This year, ShopperTrak’s presence the Big Show 2017 will...

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