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Infographic

2015 Top Ten Busiest Holiday Shopping Days

by ShopperTrak on 10-20-15

Last year’s top ten busiest days for foot traffic accounted for nearly 28% of sales during the November and December holiday season, and ShopperTrak expects this year’s top ten to be just as important. As more prepared and price-conscious shoppers start their holiday gift buying, gain insight into: Anticipated busiest (and slowest) days for traffic...

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Video

The Changing Retail Landscape

by ShopperTrak on 09-30-15

The retail industry is becoming more complex and changing at an ever-increasing speed. Shifting demographics, new technologies, and better informed shoppers – among other trends – require retailers to reexamine their current strategies and adjust accordingly to meet new goals. Gain insight into the changing retail landscape and learn about three essential KPIs to evaluate...

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Infographic

2015 Back-to-School Recap

by ShopperTrak on 09-17-15

When reviewing Back-to-School performance, ShopperTrak data found a 2.7% YOY decrease in shopper visits during NRF weeks 27-30, yet overall sales increased 4.7% YOY. For the full picture, check out our latest Shopper Trends by ShopperTrak Infographic, which offers additional insight into the Back-to-School time frame, as well as a preview of the upcoming holiday...

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Article

Online-to-Offline: Best Practices for Driving Omnichannel Engagement

by ShopperTrak on 09-09-15

Shoppers today expect a synchronized online-to-offline experience. However, many retailers struggle to integrate the digital and physical shopping journeys. While there is no single path to omnichannel success, retailers can learn new how-tos by reviewing tactics implemented by other top retailers. Here are three exemplary brands that are seamlessly turning crowds of online browsers into...

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Article

Before Scheduling Your Retail Staff, Consider These 4 Factors

by Brian Field on 09-01-15

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

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Webinar

10 Tactics to Improve the Shopper Experience

by ShopperTrak on 08-19-15

On Tuesday, August 18, ShopperTrak participated in a webinar hosted by RIS News about the “New Rules of Customer Engagement in a Disrupted Landscape”, which focused on ways that retailers can engage with shoppers across the path-to-purchase in order to drive sales. Highlights include how to: Create compelling at-home browsing and shopping experiences Drive shoppers...

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Article

3 Ways to Turn Customers into Brand Advocates

by ShopperTrak on 07-22-15

Despite the social media backlash and some discounted items that failed to impress, Amazon Prime Day numbers are in and all signs point to the day becoming an annual event. Global order growth was up 266% from a year ago and Amazon moved more units – 34.4 million items – on Prime Day than Black...

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Article

FootFall acquisition by Tyco Retail Solutions opens up a new world of opportunities

by ShopperTrak on 07-21-15

We are all very excited by the opportunity of working within Tyco, which has significant retail expertise, investment strength, and a global delivery capability. Meanwhile, FootFall has clearly been recognised for its global footprint through its FootFall Index, as well as through its national and regional teams that are delivering value to retailers and shopping...

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