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Sizzling or stormy: which summer weather is best for the retail industry?

by ShopperTrak on 06-01-15

Summer is fast approaching, and retail stores and shopping centres are busy preparing their outlets for the change in season. But in amongst the stock changes and new promotions, there is one significant sales influencer that they can’t legislate against: the weather. Temperature is something that can significantly alter shopper habits. As the prospect of...

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Article

Fashion retail: a global snapshot

by ShopperTrak on 05-20-15

“The fashion industry is saturated,” remarked former head of Nina Ricci and Rochas, Olivier Theyskens, earlier this year. Whether retailers agree with his statement or not, it’s certainly one of retail’s most competitive sectors. Fashion brands are constantly changing trends to contend with increasing consumer expectations. The appearance of new garments and accessories is frequent,...

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Leveraging Mobile to Drive Omni-Channel Retailing

by ShopperTrak on 05-14-15

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

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How do varying Sunday trading regulations impact retail footfall throughout the week?

by ShopperTrak on 05-01-15

Sunday trading is a concept that seems to have divided Europe. Considered by many as a day of rest, it is common practice that retail opening hours reflect this idea – with some markets shutting their stores completely on this day. For many years France has fallen into this category, with high streets closing up...

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Article

Shopper Loyalty Programs Done Right

by ShopperTrak Editors on 04-29-15

Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone.  Today’s consumers desire a personalized, integrated connection while shopping, whether in a brick-and-mortar location, or at home.   In order to understand this shift, it’s important to first acknowledge the following trends...

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Article

Easter 2015: the retail winners

by ShopperTrak on 04-20-15

As the dust settles on Easter 2015, retailers and shopping centres will be reviewing their performance to see whether the year’s first peak shopping period brought the success they had hoped for. So which countries are celebrating a strong performance – and how did shopping patterns vary between regions? Our review of previous Easter footfall...

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2015 Easter Holiday Promotions Analysis

by ShopperTrak Editors on 04-09-15

Now that the holiday weekend has come to a close, it’s time to examine some of the promotions that retailers ran during and before the Easter holiday. As noted in the previous blog post, Easter weekend shifted up this year by two weeks on NRF’s retail calendar—from week 12 to week 10. Did this affect retailers’...

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Article

Is it time the mall had an overhaul?

by ShopperTrak on 04-02-15

A lot of talk has been given to the future of out-of-town shopping destinations of late. Once a symbol of U.S. culture, the shopping mall is now viewed by many as a retail format in decline – why? The problem is certainly not due to retail interest. According to the International Council of Shopping Centers,...

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