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Why data alone can’t drive retail profits

by ShopperTrak on 03-12-15

The car without fuel: why data alone can’t drive retail profits Picture this: you’re considering purchasing a new car. Your vehicle of choice is sleek, smart, beautiful and has the latest technology built in. Although there is one catch, and it’s a biggie: It has no fuel tank and therefore doesn’t drive. It’s still a...

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Article

China’s national celebrations are growing in global importance

by ShopperTrak on 02-24-15

Last week marked the start of the Year of the Goat or Sheep – creatures synonymous with shy, mild-mannered personality traits. However, the impact of this year’s celebrations was anything but shy, with Chinese New Year making bigger waves globally than ever before. The global spread of Chinese culture was certainly evident in images of...

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Article

What is BLE (Bluetooth Low Energy)?

by ShopperTrak on 02-16-15

There has been a lot of hype around Bluetooth Low Energy (BLE, aka Bluetooth Smart), in retail – especially throughout the past year and a half. However, many people are still in the dark about the emerging technology and find themselves asking the question: what is Bluetooth Low Energy? According to Business Insider, there will...

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Article

DOWNLOAD OUR LATEST EUROSHOPPER TRENDS REPORT : Q4 2014

by ShopperTrak on 02-12-15

The results are in for FootFall’s Q4 EuroShopper Trends Report. In Quarter 1 2014, we saw an increase in smartphone usage negatively impacting retail footfall, while the World Cup affected consumer activity in Quarter 2.In Quarter 3, several regions gained in confidence, which increased both footfall and retail sales. However, economic uncertainty within the Eurozone...

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Article

NRF 2015: stores still reign, but retailers need to up their game (WATCH OUR VIDEO)

by ShopperTrak on 01-26-15

The majority of consumers still want to shop in-store, but bringing digital into the bricks and mortar experience is now critical for retailers – that was the fundamental message at NRF’s Big Show 2015. Blending shoppers’ love for technology with their desire to visit a store is not a new theme, but the difference at...

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eBook

Midseason Holiday Shopping Report

by ShopperTrak on 12-17-14

Download ShopperTrak’s Midseason Holiday Shopping Report, which offers insights into the season’s trends and performance. Though the Thanksgiving weekend saw a slight decline, November sales are encouraging and ShopperTrak forecasts a 3.8% increase in sales for the season. While heavy promotions provided an early boost, there is still a lot of energy in the consumer...

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Article

Your Guide To: Uncovering Amazing Customer Potential in 2015

by ShopperTrak on 12-02-14

There have been many challenges for retailers and shopping centres in 2014, not least making sense of the overwhelming stream of information we can now gather about shoppers. Retail today can be a classic case of not seeing the wood for the trees; customers leave a fingerprint wherever they travel, but bringing this information into...

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Article

Black Friday isn’t just an online phenomenon, and offline opportunities are growing fast

by ShopperTrak on 12-02-14

Black Friday has long been a promotional phenomenon in the USA, but now the sales event is going global – and not just for online retailers. Started in the States as a means to kick-start Christmas sales, Black Friday is now one of the busiest retail events of the year. Indeed, Time Inc. notes that...

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