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Forget next day delivery – this festive season, more shoppers than ever will turn to click and collect for a convenient Christmas. But are retailers prepared for this onslaught of cross-channel activity? According to Verdict, click and collect will represent 12% of this year’s online spending in the UK alone. With the average ‘click and...
In our recent post Back to School Traffic Patterns Vary by Region, we pointed out that week-to-week traffic fluctuations in August were tied to school start dates, with traffic peaking the week before the school started. We also observed another common phenomenon: when traffic increased, conversion and average transaction size took a tumble. The first...