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Survey Says: COVID-19 Sparks Changes in Consumer Behaviors

by Kim Melvin on 05-26-20

Kim Melvin, senior director, Global Retail Marketing at Sensormatic Solutions, shares her insights on key trends and findings from the latest consumer shopping behavior survey. The 2020 retail landscape is looking drastically different due to COVID-19. Stay-at-home orders, social distancing guidelines, brick-and-mortar store closings and product shortages have prompted consumers’ behaviors and shopping habits to...

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Article

Hypermarket traffic analytics: The key to evaluating changing shopper patterns

by ShopperTrak on 05-18-20

As the Covid-19 pandemic recedes, retailers will be faced with further uncertainty as lockdown measures are only gradually lifted. A big question is, how will shoppers behave once restrictions to everyday activities are removed or modified? Hypermarkets and supermarkets that have had to impose ‘social distancing’ guidelines in their stores will (or gradually) be able...

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Article

Retail analytics power smarter marketing at the Hyper U Les Arcs shopping gallery in France

by ShopperTrak on 05-18-20

Hyper U Les Arcs / Sud Dracenie ‘shopping gallery’ in the south of France has much to offer its customers. Within one attractive and conveniently located site, visitors can shop for food and wine, fashion and footwear, and health and beauty. They can enjoy a host of additional services from restaurants and cafes, to gym...

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Article

Help, I need somebody! Service excellence drives sales in footwear retailing

by ShopperTrak on 01-30-20

Footwear brands have impressively kept pace with customer needs in 2019 and are therefore treading a path of growth. Currently worth over US$ 225 Bn, the global footwear market is expected to grow at the compound annual growth rate of 3.1% up to 2026, according to the latest Credence Research Global Footwear report – great...

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Luxury retailers go experiential with the sparkle of innovation and data insight

by ShopperTrak on 01-30-20

Luxury fashion brands today are just as likely to gain media attention from their in-store and marketing innovations, as they are from their latest catwalk looks. We see luxury retailers investing in VIP or ‘white glove’ services such as personalization and assisted selling in stores, using mobile tablets and apps to supercharge engagement levels with...

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Article

Black Friday 2019 post-game assessment: Year-on-Year uplifts

by Brian Field on 12-11-19

European countries experienced Year-on-Year traffic uplifts on Black Friday. However, our shopper visit data for retail stores and shopping centers in the US indicates a combined -3.6% decline for the two-day period of Thanksgiving and Black Friday compared to last year. There is no longer one way to shop on Black Friday. As omnichannel retail...

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Holiday peak shopping 2019/20: Our guide reveals the Top 5 predicted busiest days around the world

by ShopperTrak on 11-21-19

The holidays are bonanza time for Western retailers. Shopper numbers balloon, and stores enjoy a vital spike in annual sales. But when exactly will stores be busiest? As we head into the 2019/20 season our special report reveals the Top 5 predicted holiday peak shopping days across the globe. Why the rush? It’s the season...

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Article

Rethinking telecom retail: Stunning new formats dialing success

by ShopperTrak on 10-14-19

When it comes to purchasing the latest smartphone, the shopper experience truly blooms in a physical store, and telecom retailers are capitalizing on the modern consumer’s fascination with lifestyle technology. Stores can reinforce a brand and convey elements in ways that online channels can’t. Customers can pick up the newest handset and test it in...

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