Your Guide To: Uncovering Amazing Customer Potential in 2015
There have been many challenges for retailers and shopping centres in 2014, not least making sense of the overwhelming stream of information we can now gather about shoppers. Retail today can be a classic case of not seeing the wood for the trees; customers leave a fingerprint wherever they travel, but bringing this information into...
Black Friday isn’t just an online phenomenon, and offline opportunities are growing fast
Black Friday has long been a promotional phenomenon in the USA, but now the sales event is going global – and not just for online retailers. Started in the States as a means to kick-start Christmas sales, Black Friday is now one of the busiest retail events of the year. Indeed, Time Inc. notes that...
Are retailers sleepwalking into a Christmas click and collect crisis?
Forget next day delivery – this festive season, more shoppers than ever will turn to click and collect for a convenient Christmas. But are retailers prepared for this onslaught of cross-channel activity? According to Verdict, click and collect will represent 12% of this year’s online spending in the UK alone. With the average ‘click and...
3 Tips to Improve In-Store Conversion
In our recent post Back to School Traffic Patterns Vary by Region, we pointed out that week-to-week traffic fluctuations in August were tied to school start dates, with traffic peaking the week before the school started. We also observed another common phenomenon: when traffic increased, conversion and average transaction size took a tumble. The first...
