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Article

4 Competitive Advantages of Retail Traffic Counting

by Bill McCarthy on 02-23-18

Every retailer with physical stores grapples with increasing in-store traffic. There is a tendency to breathe a sigh of relief when the numbers steadily climb. But, in reality, higher traffic counts mean nothing if conversion rates remain lackluster. Driving consumers to a brick-and-mortar location is only the first step, albeit a crucial one, on the...

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Article

Big Lots Successfully Integrates Multiple Data Sets

by Bill McCarthy on 02-14-18

Successful data stream integration yields win for Big Lots in Retail TouchPoints Store Operations Superstar Award In today’s world, retail operations departments are more expansive and all-encompassing than ever before. As retail operations departments evolve, employees are, year after year, faced with new-found challenges, ranging from: implementing new technological solutions that long-standing issues, managing matters pertaining to scale, and leveraging data to...

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Article

Capturing Shoppers’ Hearts: Valentine’s Day Spending & Traffic

by Bill McCarthy on 02-09-18

This year, Valentine’s Day falls on a Wednesday, which means that this weekend (Sat., 2/10 & Sun., 2/11) will likely see an increase in Valentine’s Day spending and traffic, compared to weekend averages for the year. Our analysts predict that retailers will benefit on the day before and the day of Valentine’s Day, as love-struck...

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Article

ShopperTrak’s 2018 Must-Know Retail Technologies

by Bill McCarthy on 01-30-18

Got traffic? Then, check out this hand-picked selection of innovative, must-know retail technologies that we saw at NRF’s Big Show 2018. At this year’s Big Show, the expo hall was buzzing with new, improved, and must-know retail technologies that are shaping the future of retail. But, let’s face it, that expo hall was packed — there’s...

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Article

2018 Technology Preview

by Bill McCarthy on 01-18-18

Each year, Retail TouchPoints asks several experts across the retail industry to address the question “Which technology trend will impact the retail industry most significantly in 2018 (and why)?”. This year, seventeen executives weighed in on the topic, including Dave Berg, ShopperTrak’s Global Head of Solutions Management. Their responses centered around 6 categories, including: Data/Analytics: As...

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Article

Big Ideas: ShopperTrak’s Speaker Session at NRF

by Bill McCarthy on 01-11-18

Have you ever wondered if other retailers use traffic the same way you do? Curious to know where they’ve triumphed and struggled? Interested in knowing how investing in traffic affects other retailers’ bottom lines? If the answer to any of the above questions is a resounding “yes,” then be sure to stop by Shoppertrak’s Big...

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Article

ShopperTrak at NRF 2018, a Helpful Guide

by Bill McCarthy on 01-10-18

Tips, tricks, and and advice on how to see ShopperTrak at NRF 2018. We’re incredibly excited about ShopperTrak at NRF 2018. We’re part of the Tyco Retail Solutions booth, #3103, right next to Microsoft – come say hello! In the meantime, here’s some handy advice for navigating the EXPO hall, as well as some tips for...

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Article

End-of-Year Wrap Up: 2017 Retail Holiday Season Results

by Brian Field on 01-08-18

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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