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Blending Data Sets Takes Traffic Insight to a New Level

by Brian Field on 03-09-18

As the retail landscape adapts to ever-changing consumer behavior, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss, as the importance of blending data sets is on the rise. In an exclusive article for Retail Bulletin’s ‘Future of Retail’ report, Amit Patil, Global...

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Article

Re-Thinking Location in Retail, a Key to Profitability

by Bill McCarthy on 03-07-18

These days, the modern consumer demands more of retailers than she ever has before. Not only do shoppers want convenience and availability, but they also expect that their online experience will integrate with their in-store shopping experience. This change in the way that consumers browse and buy is one of many modern consumer trends that...

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Article

How to Better Understand the In-store Customer Journey

by Bill McCarthy on 03-02-18

Gut instinct about what your shopper really wants during her in-store customer journey should no longer be driving your business decisions – instead, data science should be the key driver of retail success in the coming decades. Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on...

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Article

4 Competitive Advantages of Retail Traffic Counting

by Bill McCarthy on 02-23-18

Every retailer with physical stores grapples with increasing in-store traffic. There is a tendency to breathe a sigh of relief when the numbers steadily climb. But, in reality, higher traffic counts mean nothing if conversion rates remain lackluster. Driving consumers to a brick-and-mortar location is only the first step, albeit a crucial one, on the...

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Article

Big Lots Successfully Integrates Multiple Data Sets

by Bill McCarthy on 02-14-18

Successful data stream integration yields win for Big Lots in Retail TouchPoints Store Operations Superstar Award In today’s world, retail operations departments are more expansive and all-encompassing than ever before. As retail operations departments evolve, employees are, year after year, faced with new-found challenges, ranging from: implementing new technological solutions that long-standing issues, managing matters pertaining to scale, and leveraging data to...

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Article

Capturing Shoppers’ Hearts: Valentine’s Day Spending & Traffic

by Bill McCarthy on 02-09-18

This year, Valentine’s Day falls on a Wednesday, which means that this weekend (Sat., 2/10 & Sun., 2/11) will likely see an increase in Valentine’s Day spending and traffic, compared to weekend averages for the year. Our analysts predict that retailers will benefit on the day before and the day of Valentine’s Day, as love-struck...

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Article

ShopperTrak’s 2018 Must-Know Retail Technologies

by Bill McCarthy on 01-30-18

Got traffic? Then, check out this hand-picked selection of innovative, must-know retail technologies that we saw at NRF’s Big Show 2018. At this year’s Big Show, the expo hall was buzzing with new, improved, and must-know retail technologies that are shaping the future of retail. But, let’s face it, that expo hall was packed — there’s...

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Article

2018 Technology Preview

by Bill McCarthy on 01-18-18

Each year, Retail TouchPoints asks several experts across the retail industry to address the question “Which technology trend will impact the retail industry most significantly in 2018 (and why)?”. This year, seventeen executives weighed in on the topic, including Dave Berg, ShopperTrak’s Global Head of Solutions Management. Their responses centered around 6 categories, including: Data/Analytics: As...

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