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Big Ideas: ShopperTrak’s Speaker Session at NRF

by Bill McCarthy on 01-11-18

Have you ever wondered if other retailers use traffic the same way you do? Curious to know where they’ve triumphed and struggled? Interested in knowing how investing in traffic affects other retailers’ bottom lines? If the answer to any of the above questions is a resounding “yes,” then be sure to stop by Shoppertrak’s Big...

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ShopperTrak at NRF 2018, a Helpful Guide

by Bill McCarthy on 01-10-18

Tips, tricks, and and advice on how to see ShopperTrak at NRF 2018. We’re incredibly excited about ShopperTrak at NRF 2018. We’re part of the Tyco Retail Solutions booth, #3103, right next to Microsoft – come say hello! In the meantime, here’s some handy advice for navigating the EXPO hall, as well as some tips for...

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Article

End-of-Year Wrap Up: 2017 Retail Holiday Season Results

by Brian Field on 01-08-18

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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Article

Super Saturday Shopping: Performance Recap

by Brian Field on 12-28-17

Retailers, rejoice! As reported by Mastercard, retail sales from Nov. 1 to Christmas Eve increased 4.9% versus last year – reaching the highest rate of growth since 2011 – and online sales increased more than 18%. And our Super Saturday shopping data reinforces notions of retail success, including our determination that in-store retail traffic on...

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Article

Midseason Briefing: Top 5 Holiday Traffic Highlights 2017

by Bill McCarthy on 12-14-17

If, in the midst of all the holiday pandemonium, you happen to be a bit behind on your email, gift shopping or, say, online reading, then this post is exactly what you need. We’ve compiled a list of ShopperTrak holiday traffic highlights that’s sure to fill you in on the season’s top traffic trends. Without...

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Article

Preview: 2017 Super Saturday Shopping Trends

by Brian Field on 12-12-17

With the second busiest shopping day of the holiday season – December 23rd (aka ‘Super Saturday’) – only a week-and-a-half away, we’ve dug into our retail traffic data to pull out a few Super Saturday shopping trends and nuances  for 2017 that retailers will want to know about. Most important to note is that the...

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Article

Busiest Shopping Hour of the Year?

by Bill McCarthy on 12-04-17

Knowing when shoppers shop: the busiest shopping hour of 2017. Think you know what the single busiest shopping hour of the year is? Better yet, do you feel as though you absolutely know whether US shoppers prefer to hit the stores in the morning, mid-afternoon, or the evening? No matter what your gut instinct may...

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Article

2017 Black Friday Weekend Shopper Visits Report

by Brian Field on 11-28-17

Strong Shopper Numbers Kick Off  Holiday 2017: Black Friday Weekend Shopper Visit Data Backs up 2016 Improvement of YOY Trends With Black Friday behind us and December, retail’s busiest month, just around the corner, the time has come to take a deeper look at shopper behavior during Black Friday Weekend 2017, the period spanning Thanksgiving...

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