Six reasons why you’re crazy to ignore retail traffic analytics
Keeping your seat at retail’s top table takes constant reinvention. Rather than lose sales to the web, traditional brick and mortar retailers need to provide memorable experiences and fantastic service levels on the store floor. The best stores are becoming smarter and more streamlined for the consumer, and easier to manage for operations teams and...
One step beyond: Where can traffic counting take you next?
To shore up your brick and mortar retailing, reading our new eBook is a must. How to incorporate retail traffic data into your strategy for growth [download] explores the many ways in which traffic counting and analytics can give stores the edge in today’s competitive and fast-evolving market. Labor optimization, store layout, operations planning, and...
Amazon Prime Day Has Zero Impact on Store Traffic
As Amazon Prime Day approaches, we’ve explored what this now well-established retail event means for the wider retail community. Our conclusion is that, currently, store traffic is not affected at all by the web giant’s annual one-day flash sale. Amazon launched this mid-year promotion back in July 2015, reportedly the anniversary of the founding of...
Shopping mall tenants see turnover boost from advanced people counting tech
Today, retailers in well-managed malls have an exciting new opportunity. Thanks to property owners investing in traffic counting and data analytics solutions to power improvements to their properties, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover. ShopperTrak’s latest market report, Mall traffic data grows mall success in...
Shopping malls still win using retail traffic data
Nordstrom’s new ‘Men’s Store’ in New York just opened its doors (12.04.18), offering massages, shaves, and classic cocktails in the Clubhouse Bar. And staying true to its omnichannel obligations, there’s even 24/7 click and collect. Nordstrom is fully embracing the ‘retailtainment’ and experiential nature of new retail, making sure there’s a wow factor, and that...
Retailing Experience Excellence Using Traffic Data
Analysts are correct to reject the alarmist headlines about the death of physical retail, but they are also right to emphasize it should be the end for boring, unexciting retailing experiences. As the industry navigates its way through a new era of consumer behavior that entails shopping journeys across multiple channels, the store becomes the...
Intelligent use of data drives up store productivity
Retailers have used data to shape store-based strategies for some time. But have they analyzed the right data? Historically they’ve relied on sales statistics to plan staff rosters, but this can see retailers run into problems and miss out on multiple selling opportunities. For a more productive store, and hence a more profitable store, monitoring...
Retail Analytics Benefits: 5 Retail Pros who need Traffic Data
Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...