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Amazon Prime Day – the Service, the Sale, and Why it Matters

The industry is buzzing about Amazon Prime Day—boldly designated July 15, in which Amazon pledges to offer more exclusive deals than Black Friday. Before we dive into Amazon Prime Day, let’s quickly note that Amazon Prime is a subscription service that, most notably, grants members free two-day shipping. Additional benefits include: television shows and movies (several...

by Kevin Kearns on 7-15-15 in Popular Posts
Video

What Amazon Dash and Drones Mean for Retailers

On April Fool’s Day, Amazon launched the Amazon Dash Button—and it was no joke. Amazon has partnered with 18 CPG brands to quickly deliver household favorites with the press of a button. Because Amazon Prime customers have personalized accounts, the product simply arrives, like magic, on their doorstep within two days—eliminating the need to run...

by Kevin Kearns on 4-20-15 in Industry Trends

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