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Brick-and-Mortar Suits Online Store Retailer, Bonobos

by Bill McCarthy on 04-06-17

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: recently, Dunn launched an experiential component of the Bonobos brand, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobos’ brick-and-mortar alternative. The innovative...

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