back to school Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
Article

Takeaways: 2017 Retail Back to School Season

Busiest Days, Calendar Shifts, Effect of Prime Day on the Retail Back to School Season With the 2017 retail back to school season now firmly in the past and the holidays on the horizon, it’s time to thoughtfully record and analyze 2017 BTS performance. The importance of learning from operational triumphs and failures while they’re...

Article

Not Quite Textbook: 2017 Back-to-School Traffic Prediction

With the bulk — 67.7% — of back-to-school shoppers planning to begin shopping during the 3-4 week period that precedes their school district’s designated start date, and a purported $83.6 billion up for grabs this year, it’s high time for brick-and-mortar retailers to tie up loose ends on back-to-school strategies, check in on 2017 back-to-school...

Article

Increasing Retail Profitability Between Back-to-School and Black Friday

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

Infographic

2015 Back-to-School Recap

When reviewing Back-to-School performance, ShopperTrak data found a 2.7% YOY decrease in shopper visits during NRF weeks 27-30, yet overall sales increased 4.7% YOY. For the full picture, check out our latest Shopper Trends by ShopperTrak Infographic, which offers additional insight into the Back-to-School time frame, as well as a preview of the upcoming holiday season. Key takeaways...

by Kevin Kearns on 9-17-15 in Popular Posts
Article

Before Scheduling Your Retail Staff, Consider These 4 Factors

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

Infographic

2015 Back-to-School Trends Report

ShopperTrak’s quarterly Shopper Trends Report delivers the latest retail trends, forecasts and recommendations to retail industry professionals. In this special 2015 Back-to-School Trends edition, we’re focusing on the economic, consumer and retail trends that will set the stage for the upcoming back-to-school season. Key highlights include: An analysis of 2014 shopper visits, conversion rates and...

by Bill McCarthy on 7-27-15 in Holidays
Article

School’s Out for Summer—Bring on Back-to-School Shopping

Propelled by back-to-school buying, US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015, eMarketer expects. At the same time, retail ecommerce sales will rise 14.4%, passing $56 billion to represent 16.5% of full-year retail ecommerce sales, according to a new eMarketer report, Back-to-School Ecommerce...

by Bill Martin on 7-7-15 in Holidays
Article

3 Tips to Improve In-Store Conversion

In our recent post Back to School Traffic Patterns Vary by Region, we pointed out that week-to-week traffic fluctuations in August were tied to school start dates, with traffic peaking the week before the school started. We also observed another common phenomenon: when traffic increased, conversion and average transaction size took a tumble. The first...

by Kevin Kearns on 9-30-14 in Industry Trends
Article

Back to School 2014: 3 Major Retail Trends

Now that school is back in session and “Back to School” promotions have ended, Shoppertrak has analyzed seasonal trends and developed insights to help retailers interpret and leverage their data to drive results. Here are 3 major retail trends we followed this year: Back to School Shoppers are Starting Earlier The Trend According to data...

by Kevin Kearns on 9-26-14 in Industry Trends
Article

Regional Shopping Trends During “Back to School” Season

This Back-to-School season, U.S. shoppers hit the stores early, with 51.8% of shopper visits occurring during the first two weeks of August, according to ShopperTrak’s Market Intelligence benchmarking product. Shopping Trends by Season The “early” trend was mostly ubiquitous, but several stark regional trends occurred, as well. In the South and West regions, shopper visits...

by Kevin Kearns on 9-19-14 in Industry Trends

Schedule a Free Demo