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Six Ways to Leverage Beacons and Improve Your Retail Environment

Beacons – everyone is talking about them. But what is the impact of this new technology? The answer is: it’s all about improving the user experience. Beacons are Bluetooth-based transmitters that can be used to offer location-based services. Smartphone apps can receive beacon signals and interpret them, expanding the user’s context. The unprecedented rise of...

Asif Khan
by Asif Khan on 8-26-15 in Technology
Article

Leveraging Mobile to Drive Omni-Channel Retailing

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

by Dana O'Neill on 5-14-15 in Industry Trends

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