Black Friday Archives - ShopperTrak
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Busiest Shopping Hour of the Year?

Knowing when shoppers shop: the busiest shopping hour of 2017. Think you know what the single busiest shopping hour of the year is? Better yet, do you feel as though you absolutely know whether US shoppers prefer to hit the stores in the morning, mid-afternoon, or the evening? No matter what your gut instinct may...

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2017 Black Friday Weekend Shopper Visits Report

Strong Shopper Numbers Kick Off  Holiday 2017: Black Friday Weekend Shopper Visit Data Backs up 2016 Improvement of YOY Trends With Black Friday behind us and December, retail’s busiest month, just around the corner, the time has come to take a deeper look at shopper behavior during Black Friday Weekend 2017, the period spanning Thanksgiving...

Brian Field
by Brian Field on 11-28-17 in Events, Industry Trends
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No question: Black Friday Still Retail’s Biggest Day

America’s Busiest holiday shopping day prevails — Black Friday shopper traffic results are promising As shoppers continue to flood the doors of retail stores across the nation during this hugely influential weekend of holiday shopping, ShopperTrak data analysts are taking the morning to review Black Friday shopper traffic trends thus far. With Black Friday shopper traffic...

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Canadian Black Friday, Shopping Trends Analysis

Canadian retailers, fear not! This year, ShopperTrak conducted an in-depth analysis of Canadian Black Friday retail traffic to better understand consumer shopping behavior across the country. Overall, we know that shopping behavior during the holidays in Canada is distinctly different than it is in the U.S. Specifically, the busiest shopping day across all of Canada...

Brian Field
by Brian Field on 11-17-17 in Industry Trends
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3 Data-Driven Insights into Black Friday Foot Traffic 2017

Retailers, grab your notepads! With Thanksgiving Weekend around the corner, it’s high time to take note of ShopperTrak’s favorite Black Friday foot traffic trends for 2017. To devise our top three takeaways, ShopperTrak’s team analyzed 6 years of historical Black Friday foot traffic data. In order to prepare for the anticipated crowds, be sure to...

Brian Field
by Brian Field on 11-8-17 in Industry Trends
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2017 Holiday Shopping Prediction: Top 10 Busiest Days

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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Increasing Retail Profitability Between Back-to-School and Black Friday

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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Top Retail Observations of the 2016 Holiday Season

Back in October, we released our list of the Top 10 Busiest Shopping Days of 2016.  Now, it’s time to revisit the list and our holiday retail observations to see how well our predictions held up. Top 10 as predicted:  As you can see, we correctly predicted all 10 days but flipped the order of the...

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2016 Holiday Season Lessons: Three Takeaways from Global Retail Trends

In the midst of the biggest shopping season of the year, it’s time to take a moment and focus on the holiday season lessons that we’ve learned thus far. Holiday Season Lessons from Key Dates: Black Goes Cyber while Overtaken by Singles Over both Thanksgiving and Black Friday, brick-and-mortar net in-store sales dropped 5% and the number of...

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Black Friday Weekend: Which Retailers saw High Traffic Performance?

Certain retail categories saw greater opportunity and performance during Black Friday weekend. ‘Tis the season for shopping deals, steals, and discounts. As we reported in our previous post there wasn’t a major decline in shopper visits generally during this year’s Black Friday Weekend. However, we found that drilling into our Market Intelligence* tool revealed that a...

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