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Black Friday Shopping Trends: Shopper Visits Stronger than Anticipated

by Bill McCarthy on 11-26-16

Shopper visits, busiest hours, and retail activity patterns remain consistent This year, in keeping with the Black Friday shopping  trends of the past few years, ShopperTrak anticipated that shopper visits would, once again, be down several percentage points YOY on Black Friday and Thanksgiving night. However, the preliminary Black Friday traffic results that came rolling in...

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What Store Traffic Data Reveals about Black Friday Shopping Trends

by Bill McCarthy on 11-22-16

Just in time for Black Friday, which is ShopperTrak’s predicted busiest shopping day of the year, we’ve conducted an analysis of historical Black Friday shopping trends in order to glean meaningful takeaways for retailers. Our top three insights are revealed below. Before diving in, it’s important to call out one major theme we’ve noted in our...

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