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Report: Five Insights about the Shifting Retail Calendar

by Brian Field on 09-26-16

This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. “Any holiday or retailer-specific event that moves around the calendar...

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Article

Upcoming Holiday Preview: Calendar Shifts Could Benefit Retailers

by Bill McCarthy on 09-21-16

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season. November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this...

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