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Black Friday Data: Full Weekend Shopper Traffic Report

by Bill McCarthy on 11-29-16

Now that all of our Black Friday data from the entire Thanksgiving weekend (Thurs. – Sun.) has rolled in, we feel confident in stating that our 2016 shopper visit data signals that the era of steep YOY declines in shopper visits around Friday may be coming to an end. This does not mean that shopper...

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Behind the Scenes: 3 Steps to Successfully Predict Holiday Traffic

by Brian Field on 11-10-16

Using Historical Traffic Data to Inform 2016 Holiday Planning  Hopefully, you’re already looking at your stores’ historical traffic data and planning for the 2016 holiday season, but if you haven’t gotten around to the analysis yet, or are looking for some tips to make sure you’re on the right track, ShopperTrak is here to help....

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