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Article

Easter Holiday Promotional Analysis, 2014-2016

by ShopperTrak Editors on 03-31-16

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

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Article

2015 Easter Holiday Promotions Analysis

by ShopperTrak Editors on 04-09-15

Now that the holiday weekend has come to a close, it’s time to examine some of the promotions that retailers ran during and before the Easter holiday. As noted in the previous blog post, Easter weekend shifted up this year by two weeks on NRF’s retail calendar—from week 12 to week 10. Did this affect retailers’...

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