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Preview: 2017 Super Saturday Shopping Trends

by Brian Field on 12-12-17

With the second busiest shopping day of the holiday season – December 23rd (aka ‘Super Saturday’) – only a week-and-a-half away, we’ve dug into our retail traffic data to pull out a few Super Saturday shopping trends and nuances  for 2017 that retailers will want to know about. Most important to note is that the...

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Busiest Shopping Hour of the Year?

by Bill McCarthy on 12-04-17

Knowing when shoppers shop: the busiest shopping hour of 2017. Think you know what the single busiest shopping hour of the year is? Better yet, do you feel as though you absolutely know whether US shoppers prefer to hit the stores in the morning, mid-afternoon, or the evening? No matter what your gut instinct may...

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2017 Black Friday Weekend Shopper Visits Report

by Brian Field on 11-28-17

Strong Shopper Numbers Kick Off  Holiday 2017: Black Friday Weekend Shopper Visit Data Backs up 2016 Improvement of YOY Trends With Black Friday behind us and December, retail’s busiest month, just around the corner, the time has come to take a deeper look at shopper behavior during Black Friday Weekend 2017, the period spanning Thanksgiving...

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No question: Black Friday Still Retail’s Biggest Day

by Bill McCarthy on 11-25-17

America’s Busiest holiday shopping day prevails — Black Friday shopper traffic results are promising As shoppers continue to flood the doors of retail stores across the nation during this hugely influential weekend of holiday shopping, ShopperTrak data analysts are taking the morning to review Black Friday shopper traffic trends thus far. With Black Friday shopper traffic...

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3 Key Effects of 2017 Retail Calendar Shifts, this Holiday

by Brian Field on 10-31-17

With 2017 holiday sales expected to increase by up to 4% YOY,  retailers looking to see similar sales bumps should consider the effects that the ever-changing NRF retail calendar will have on seasonal foot traffic.  Here are ShopperTrak’s 3 key 2017 retail calendar shifts to bear in mind this holiday season. Saturdays in December 2017...

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2017 Holiday Shopping Prediction: Top 10 Busiest Days

by Brian Field on 10-10-17

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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Top 9 Reasons to Attend ShopperTrak’s Retail Summit 2017

by Bill McCarthy on 05-18-17

Join us on June 7 at the Palmer House Hilton in Chicago for ShopperTrak’s Retail Summit 2017, which provides retail leaders with 3 days during which to explore cutting-edge ideas, speak freely, question long-held assumptions, and work together to envision a future of retail that adapts to the preferences of contemporary shoppers. To learn more,...

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Weather Impacts Super Saturday Shopping

by Brian Field on 12-22-16

Inquiries from retailers across the U.S. flooded our inboxes last week, as everyone, it seemed, wanted to know why Super Saturday shopping levels were not as high as many hoped they’d be. ShopperTrak and retailers alike were expecting a surge in traffic on Saturday, Dec. 17th, as well as higher levels of shopper visits throughout...

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