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Article

End-of-Year Wrap Up: 2017 Retail Holiday Season Results

by Brian Field on 01-08-18

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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Article

Preview: 2017 Super Saturday Shopping Trends

by Brian Field on 12-12-17

With the second busiest shopping day of the holiday season – December 23rd (aka ‘Super Saturday’) – only a week-and-a-half away, we’ve dug into our retail traffic data to pull out a few Super Saturday shopping trends and nuances  for 2017 that retailers will want to know about. Most important to note is that the...

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Article

Busiest Shopping Hour of the Year?

by Bill McCarthy on 12-04-17

Knowing when shoppers shop: the busiest shopping hour of 2017. Think you know what the single busiest shopping hour of the year is? Better yet, do you feel as though you absolutely know whether US shoppers prefer to hit the stores in the morning, mid-afternoon, or the evening? No matter what your gut instinct may...

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Article

2017 Black Friday Weekend Shopper Visits Report

by Brian Field on 11-28-17

Strong Shopper Numbers Kick Off  Holiday 2017: Black Friday Weekend Shopper Visit Data Backs up 2016 Improvement of YOY Trends With Black Friday behind us and December, retail’s busiest month, just around the corner, the time has come to take a deeper look at shopper behavior during Black Friday Weekend 2017, the period spanning Thanksgiving...

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Article

No question: Black Friday Still Retail’s Biggest Day

by Bill McCarthy on 11-25-17

America’s Busiest holiday shopping day prevails — Black Friday shopper traffic results are promising As shoppers continue to flood the doors of retail stores across the nation during this hugely influential weekend of holiday shopping, ShopperTrak data analysts are taking the morning to review Black Friday shopper traffic trends thus far. With Black Friday shopper traffic...

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Article

2017 Holiday Shopping Prediction: Top 10 Busiest Days

by Brian Field on 10-10-17

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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eBook

Midseason Holiday Shopping Report

by ShopperTrak on 12-17-14

Download ShopperTrak’s Midseason Holiday Shopping Report, which offers insights into the season’s trends and performance. Though the Thanksgiving weekend saw a slight decline, November sales are encouraging and ShopperTrak forecasts a 3.8% increase in sales for the season. While heavy promotions provided an early boost, there is still a lot of energy in the consumer...

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