In-store experience Archives

Top 9 Reasons to Attend ShopperTrak’s Retail Summit 2017

Join us on June 7 at the Palmer House Hilton in Chicago for ShopperTrak’s Retail Summit 2017, which provides retail leaders with 3 days during which to explore cutting-edge ideas, speak freely, question long-held assumptions, and work together to envision a future of retail that adapts to the preferences of contemporary shoppers. To learn more,...

by Bill McCarthy on 5-18-17 in Events

Six Ways to Drive Store Associate Effectiveness

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

by Brian Field on 5-10-17 in Professional Services

Does your Marketing Strategy Need Spring Cleaning?

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organizations with an opportunity to drive profitability via a solid...

by Bill McCarthy on 5-2-17 in Industry Trends

Blending Physical and Digital Channels is Just the Beginning

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

by Brian Field on 4-27-17 in Industry Trends

For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

by Bill McCarthy on 4-19-17 in Industry Trends

Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

by Bill McCarthy on 4-10-17 in Industry Trends

Brick-and-Mortar Suits Online Store Retailer, Bonobos

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: Dunn has added an experiential component to Bonobos, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobo’s brick-and-mortar alternative. The innovative spaces are...

by Bill McCarthy on 4-6-17 in Industry Trends

Examining the Power of Brick-and-Mortar through Pop-Up Shops

One retail trend that’s popping up everywhere? The pop-up shop. The temporary brick-and-mortar store stands, which can operate for up to 120 days at a time, are a retailer’s goldmine, as the shops can not only provide a plethora of insights into what to expect from a permanent store, but also offer advantages in and...

by Bill McCarthy on 3-31-17 in Industry Trends

Dynamic Facebook Ads, Retailers’ Newest Friend

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform that aims to drive physical store sales. By utilizing Facebook’s abundance of information about its users, these new Facebook ads pair a nearby store location with a picture of a product that is relevant to each Facebook user. Facebook’s...

by Bill McCarthy on 12-9-16 in Technology

Training Associates to be Effective, and The Role of Technology

Well-trained associates are a vital piece of achieving success in retail, and yet associate training and retention pose significant challenges. Why? Because retailers are under intense pressure to keep costs low and sales high. And, unfortunately, staffing is still viewed as an expense that needs to be controlled and even cut in order to generate...

by Brian Field on 7-20-16 in Industry Trends

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