Article
Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data
Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...
by Bill McCarthy on 4-10-17 in Industry Trends
Article
3 Savvy IoT Strategies for Retailers in 2017 and Beyond
Juniper Research forecasts that merchants will spend $2.5 billion on IoT technologies by 2020. In fact, many brands are already leveraging IoT strategies for retailers that allow them to better understand consumer behavior and optimize the in-store experience. As the number of available connected technologies increases, so too does the number of new opportunities for...
Article
A Smart Retail IoT Strategy is Both Possible and Necessary
The following article was originally published in Retail Info Systems News on July 08, 2016. The proliferation of mobile technologies combined with widespread Internet access has rapidly altered just about every aspect of our lives. Now, the Internet of Things (IoT) promises an even greater revolution. Some applications – such as smart cities that use...
by Adan Pope on 7-13-16 in Technology
eBook
5 Critical Components of a Successful IoT Retail Strategy
The Internet of Things (IoT) is poised to transform the retail industry. As consumers’ expectations, along with their shopping habits, evolve, retailers must prepare to leverage data and new technology to compete in today’s rapidly advancing marketplace. We know that it can be challenging to stay up to date on the latest IoT advances, which is...
by Bill McCarthy on 6-29-16 in Industry Trends
Article
Vote for ShopperTrak in the IoT Postscapes Award
Now in its 5th year, the Internet of Things Awards honor the year’s best products, organizations and ideas that shape the IoT. The Internet of Things is a vast effort, requiring cooperation between companies, governments, and academic institutions. As part of the IoT Postscapes Award, ShopperTrak is nominated in the Industry Wrangler category, which honors...
by Kevin Kearns on 1-13-16 in Technology
Article
This Business of IoT: What You Need to Know
ShopperTrak’s CTO gives his take on the current and future state of IoT, and what retailers must know. Over the course of his nearly 30-year career in technology, ShopperTrak’s CTO, Adan Pope, has seen plenty of once “new” technologies come and go, but none have had the impact or staying power like the Internet of...
by Adan Pope on 10-13-15 in Technology
Video
Why Retailers Should Care About the Internet of Things
Adan Pope, ShopperTrak’s Chief Technology Officer joins Erin Harris, Executive Editor of Integrated Solutions For Retailers to talk about the Internet of Things’ (IoT) impact on retail. During the podcast, you’ll learn the true definition of IoT and why it matters to retailers of every size. Adan also discusses examples of IoT done right in today’s evolved retail landscape....
by Adan Pope on 6-15-15 in Industry Trends