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Using Location-Based Analytics to Understand the Customer Journey

The primary job of the retailer remains unchanged, but the ability to tap into how shoppers are behaving while webrooming or showrooming for example, are all pieces of the larger customer journey puzzle. Technologies such as location-based analytics can help to put these pieces together and contribute to our understanding of the customer journey – from the...

by Bill McCarthy on 6-4-15 in Popular Posts
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‘Pineapple Express’ Wreaks Havoc on Holiday Shopping

The powerful storm dubbed “Pineapple Express” exploded on the west coast last week, causing millions of dollars in property damage, flight delays, and power outages. With Christmas fewer than ten days away, retailers were hit particularly hard because the storm occurred during the busiest shopping time of the year. Retailers in San Francisco and Sacramento...

by Bill McCarthy on 12-15-14 in Holidays

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