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Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...
Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone. Today’s consumers desire a personalized, integrated connection while shopping, whether in a brick-and-mortar location, or at home. In order to understand this shift, it’s important to first acknowledge the following trends...