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Article

Blending Physical and Digital Channels is Just the Beginning

by Brian Field on 04-27-17

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

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Article

Shopper Loyalty Programs Done Right

by ShopperTrak Editors on 04-29-15

Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone.  Today’s consumers desire a personalized, integrated connection while shopping, whether in a brick-and-mortar location, or at home.   In order to understand this shift, it’s important to first acknowledge the following trends...

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