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Using Conversion to Inform Labor Models

by ShopperTrak on 03-16-17

“Understanding the power of conversion was a tremendous unlock for our brand,” Catherine McCabe, a Vice President of Teavana, says in the below interview to ShopperTrak’s Brian Field. McCabe, like many of ShopperTrak’s clients, understands how conversion is one of, if not the, most important KPI for driving in-store sales. Why? Because, as McCabe discusses,...

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