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Does your Marketing Strategy Need Spring Cleaning?

by Bill McCarthy on 05-02-17

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organizations with an opportunity to drive profitability via a solid...

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Online-to-Offline: Best Practices for Driving Omnichannel Engagement

by ShopperTrak on 09-09-15

Shoppers today expect a synchronized online-to-offline experience. However, many retailers struggle to integrate the digital and physical shopping journeys. While there is no single path to omnichannel success, retailers can learn new how-tos by reviewing tactics implemented by other top retailers. Here are three exemplary brands that are seamlessly turning crowds of online browsers into...

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Leveraging Mobile to Drive Omni-Channel Retailing

by ShopperTrak on 05-14-15

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

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