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Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference. When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail marketing efforts, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your customers from a geospatial place. Although the four technologies share similarities, each...

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