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Article

Easter Holiday Promotional Analysis, 2014-2016

by ShopperTrak Editors on 03-31-16

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

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Article

Despite all the Talk, Black Friday Still Offers the Best Deals

by ShopperTrak Editors on 12-03-15

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

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