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Retail Analytics Benefits: 5 Retail Pros who need Traffic Data

by Bill McCarthy on 03-14-18

Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...

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Blending Data Sets Takes Traffic Insight to a New Level

by Brian Field on 03-09-18

As the retail landscape adapts to ever-changing consumer behavior, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss, as the importance of blending data sets is on the rise. In an exclusive article for Retail Bulletin’s ‘Future of Retail’ report, Amit Patil, Global...

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End-of-Year Wrap Up: 2017 Retail Holiday Season Results

by Brian Field on 01-08-18

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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Midseason Briefing: Top 5 Holiday Traffic Highlights 2017

by Bill McCarthy on 12-14-17

If, in the midst of all the holiday pandemonium, you happen to be a bit behind on your email, gift shopping or, say, online reading, then this post is exactly what you need. We’ve compiled a list of ShopperTrak holiday traffic highlights that’s sure to fill you in on the season’s top traffic trends. Without...

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Canadian Black Friday, Shopping Trends Analysis

by Brian Field on 11-17-17

Canadian retailers, fear not! This year, ShopperTrak conducted an in-depth analysis of Canadian Black Friday retail traffic to better understand consumer shopping behavior across the country. Overall, we know that shopping behavior during the holidays in Canada is distinctly different than it is in the U.S. Specifically, the busiest shopping day across all of Canada...

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3 Data-Driven Insights into Black Friday Foot Traffic 2017

by Brian Field on 11-08-17

Retailers, grab your notepads! With Thanksgiving Weekend around the corner, it’s high time to take note of ShopperTrak’s favorite Black Friday foot traffic trends for 2017. To devise our top three takeaways, ShopperTrak’s team analyzed 6 years of historical Black Friday foot traffic data. In order to prepare for the anticipated crowds, be sure to...

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3 Key Effects of 2017 Retail Calendar Shifts, this Holiday

by Brian Field on 10-31-17

With 2017 holiday sales expected to increase by up to 4% YOY,  retailers looking to see similar sales bumps should consider the effects that the ever-changing NRF retail calendar will have on seasonal foot traffic.  Here are ShopperTrak’s 3 key 2017 retail calendar shifts to bear in mind this holiday season. Saturdays in December 2017...

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Article

2017 Holiday Sales, Commentary and Operational Influence

by Bill McCarthy on 10-25-17

Undeniably, it is critical for retailers to examine 2017 holiday sales projections in conjunction with historical and anticipated traffic data. At ShopperTrak, we slice and dice retail traffic trends down to the store level, in order to produce insights that help brick-and-mortar retailers optimize operations and improve store performance, and while  our busiest holiday shopping days prediction is major piece...

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