retail analytics Archives - ShopperTrak
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Canadian Black Friday, Shopping Trends Analysis

Canadian retailers, fear not! This year, ShopperTrak conducted an in-depth analysis of Canadian Black Friday retail traffic to better understand consumer shopping behavior across the country. Overall, we know that shopping behavior during the holidays in Canada is distinctly different than it is in the U.S. Specifically, the busiest shopping day across all of Canada...

Brian Field
by Brian Field on 11-17-17 in Industry Trends
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3 Data-Driven Insights into Black Friday Foot Traffic 2017

Retailers, grab your notepads! With Thanksgiving Weekend around the corner, it’s high time to take note of ShopperTrak’s favorite Black Friday foot traffic trends for 2017. To devise our top three takeaways, ShopperTrak’s team analyzed 6 years of historical Black Friday foot traffic data. In order to prepare for the anticipated crowds, be sure to...

Brian Field
by Brian Field on 11-8-17 in Industry Trends
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3 Key Effects of 2017 Retail Calendar Shifts, this Holiday

With 2017 holiday sales expected to increase by up to 4% YOY,  retailers looking to see similar sales bumps should consider the effects that the ever-changing NRF retail calendar will have on seasonal foot traffic.  Here are ShopperTrak’s 3 key 2017 retail calendar shifts to bear in mind this holiday season. Saturdays in December 2017...

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2017 Holiday Sales, Commentary and Operational Influence

Undeniably, it is critical for retailers to examine 2017 holiday sales projections in conjunction with historical and anticipated traffic data. At ShopperTrak, we slice and dice retail traffic trends down to the store level, in order to produce insights that help brick-and-mortar retailers optimize operations and improve store performance, and while  our busiest holiday shopping days prediction is major piece...

by Bill McCarthy on 10-25-17 in Industry Trends
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Takeaways: 2017 Retail Back to School Season

Busiest Days, Calendar Shifts, Effect of Prime Day on the Retail Back to School Season With the 2017 retail back to school season now firmly in the past and the holidays on the horizon, it’s time to thoughtfully record and analyze 2017 BTS performance. The importance of learning from operational triumphs and failures while they’re...

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How Store Traffic Directly Affects Staffing, Labor Hours

Understanding in-store traffic is key to competing with the growth of online shopping. As retailers gear up for the holiday season, decisions about temporary staffing, labor hours, and how to staff individual stores could make or break the all-important fourth-quarter sales. Of course, everything in retail begins and ends with sales, notes Brian Field, senior...

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Leveraging Data and Scheduling Associates, Key for Successful Retailers

We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many...

Brian Field
by Brian Field on 6-30-17 in Industry Trends
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ShopperTrak Retail Summit 2017 Recap

Last week, Chicago played host to the 2017 ShopperTrak Retail Summit, which provided retail leaders with 3 days of cutting-edge ideas, meaningful insights, and actionable solutions to everyday problems — all while working together to envision a future of retail that adapts to the preferences of contemporary shoppers. Here are a few of the best moments...

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Top 9 Reasons to Attend ShopperTrak’s Retail Summit 2017

Join us on June 7 at the Palmer House Hilton in Chicago for ShopperTrak’s Retail Summit 2017, which provides retail leaders with 3 days during which to explore cutting-edge ideas, speak freely, question long-held assumptions, and work together to envision a future of retail that adapts to the preferences of contemporary shoppers. To learn more,...

by Bill McCarthy on 5-18-17 in Events
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Six Ways to Drive Store Associate Effectiveness

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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