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For certain leaders within retail organizations, the benefits of collecting retail traffic data are clear. For example, a store manager knows that a sales boost during power hours signals that staffing and foot traffic are successfully aligned. Yet, not all of traffic data’s benefits are so easily apparent, which can make it difficult for traffic...
Today, ShopperTrak announced the launch of our Advanced Analytics platform at NRF’s “Big Show.” Advanced Analytics seamlessly combines powerful sets of data – both internal and external – into one, easily accessible platform that enables retailers and mall owners/operators to gain unparalleled levels of insight. Advanced Analytics – which possesses key features including data visualization...